Here’s a logo I recently did for longtime friend, collaborator & all-round neer-do-well Ron ‘AAlgar’ Watt, in order to unify his many creative activities such as podcasts & humorous cartoon reviews under one identifiable branding roof. Coming up with a logo to act as an umbrella brand is a unique design challenge. You need to […]
People who’ve known me for a long time know that, when I wasn’t threatening to be a Famous Author™, I was threatening to make a webcomic. The idea of doing one has been around pretty-much since I first got on the internet, but either the lack of a good idea or a lack of motivation […]
The other day, I had literally 10 minutes to design a business card. My dad needed to go to a trade show, and with no cards on hand, and no time to get a design offset-printed, we decided to just get it done from a copy shop, five sheets (50 cards) of 300gsm paper that I hand-cut later at home. I’ve used this method before, for my own business cards. It’s mainly because I don’t usually need many cards (I give out, maybe a few dozen a year), and because I can quickly and easily change info and designs, keep it fresh.
So, coming back to this card, with 10 minutes there really isn’t a lot of time for fancy graphics or elaborate illustration. It needs to be strong, sharp and get the job done. But one needn’t stick to simply printing the name & info in a basic font against white, and being done with it. As you can see, there is a little bit of mood and identity to it, even without a logo. And judging by the very staid, sober cards I’ve seen from most Water Treatment industry types, it certainly stands out, a key factor with the identity of a consultant — and individual — as opposed to someone representing a corporation.
It’s not the greatest piece of work I’ve done, but for 10 minutes, I’m satisfied, and most importantly, it did its job: to be given out at a trade show to the kind of people who still keep stacks of cards rather than some fancy digital solution.
Already, I am told, at least one staid, sober water treatment industry type who saw this card remarked that it was ‘too bold’. I think he’s the kind that prefers plain Times New Roman on a white piece of paper.
He’s probably Patrick Bateman, too.
It’s been a while since I just did something for the heck of it. Designers usually like to make such work sound important by labeling it a ‘personal project’, but I like to think of it more like a sketch or drawing practice — a Design Doodle!
This piece resulted from a process that is the essence of doodling. There was no plan, no idea, no concept in my head. I simply looked through a random folder of photos I’d taken, picked one, cross-processed it in the GIMP until it looked nice, then imported it into inkscape and went from there. After about an hour of work on it there was a ‘click’ in my head that said it was done, and that was that.
It was stream-of-consciousness design!
I hope to do more of these, probably one a week, maybe more. It always helps to keep practicing, to keep the gears of your mind charged, and client work or large projects can sometimes be too serious for that. It also feels great to start and finish something in one sitting.
Go out and play, just spend and hour doing ‘nothing’ — and you may end up with something you like very much.
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